Prior Communications is an award-winning Public Relations firm founded in 1994. Our team combines excellent communications skills with an acute appreciation of PR in the wider context of sales and marketing, resulting in an insightful approach to client business and an infectious passion for success. The team is led by Director of PR – Valda Boardman. Valda has an established reputation in PR in Ireland, developing and implementing PR strategies for the past 25 years for high profile Irish and International brands. She has a specialization in international communications and within specialist areas of food and drink brands, Government agencies and lifestyle brands. Valda is responsible for directing the PR team in developing PR strategies, exhausting all possible avenues of execution and fostering excellent media relations.