Great Outdoors moved from its iconic Chatham Street store to South Great George’s Street in May.
We launched this re-location with PR and social media activation across print, broadcast and online media channels, supported by 98FM advertising and 98FM Thunder sampling.
Fitness lover and fashion guru, Vogue Williams opened the new store and MC’d an evening of style, music and adventure, presenting a Great Outdoors fashion showcase of the wide variety of outdoor apparel brands available in store, from mountains to the sea and everything in between!
Guests were also virtually transported to experience the outdoor extreme challenges of Mount Everest and Angel Falls through virtual reality (VR).
Great Outdoors was first opened in 1976. Current owners Ken Costigan and Derek Moody, two fresh-faced outdoor enthusiasts embarked on their journey with the iconic Irish retailer in 1987 and were christened The Saturday Boys. Ken and Derek took over the business in 2011 and they are taking the store on its biggest journey yet. The retail store may be moving, but Great Outdoors will always remain true to its roots and keep the customer top of mind.