This month, Everest Snacks, the Irish owned producer of convenient, tasty and nutritious snack products, officially announced a strategic partnership with Applegreen.
To publicise the announcement, Prior Communications co-ordinated a photocall with Seamus Tighe, Founder and MD of Everest Snacks and Aaron Duggan, Head of Service Area Retail and Food Operations at Applegreen, with Everest Snacks brand ambassador, Niamh Cullen, at Applegreen service station, Ballymount.
The story was pitched and successfully secured in The Sunday Business post, which has a readership of 109,000 and a circulation of 26,652. The strategic alliance between the two Irish companies has a forecasted turnover of over half a million euro within the next 12 months. Seamus Tighe, Founder and MD of Everest Snacks, hopes to increase Everest Snacks retail sales year on year, through enhanced marketing activity and new product innovation.