At the end of August, Keelings hosted a press conference on behalf of the Department of Business, Enterprise & Innovation at The Keelings Farm Shop in St. Margarets, Dublin. The Minister for Business, Enterprise and Innovation, Heather Humphreys TD, visited Keelings to highlight the importance of Irish businesses being Brexit ready, and to make use of the available government supports. Keelings shared their approach to preparedness, which began in 2016.
Caroline Keeling, CEO of Keelings, said “Once we realised there was a potential for a no-deal Brexit, Keelings undertook a risk assessment for the business, engaging with Bord Bia’s risk diagnostic tool.
Throughout the last year the Department of Business, Enterprise & Innovation, Enterprise Ireland and Bord Bia have been of great assistance to Keelings in preparing for Brexit through consultation, conferences and training. More specifically, we availed of Enterprise Ireland’s “Customs and Logistics Consultation service” who worked closely with Keelings over the last 12 months in helping to de-risk our supply chain from a no-deal Brexit and also successfully helping Keeling’s to achieve AEO Certification.
As a fresh produce company, supply chain speed is vitally important to our business. While maintaining the UK land-bridge is critically important, we have planned for a series of contingency transport routes throughout mainland European ports, to ensure we maintain customer service and freshness.”
The press conference was managed by DBEI Press Office and Prior Communications and was attended by national press. Extensive coverage was achieved across print media channels and also featured on prime time news segments on RTE and Virgin Media.