Keelings launched their Berry Breakfast Time campaign to make breakfast time tasty, easy and enjoyable for families. The campaign was launched in early September and included a range of PR activations across the month.
Prior Communications activation started with a creative media drop to key influencers sharing the message that having Keelings berries for breakfast is easy, tasty and fun.
We teamed up with Today FM and Virgin Media to kick off the campaign on national media. Each day one on the Ian Dempsey Breakfast Show, a lucky child was selected to come on air and share with the nation why their school deserved a visit from Keelings and the Ian Dempsey Show and how their school could benefit from winning €10,000!
The winning school was Bishop Foley Memorial School where the Ian Dempsey Breakfast Show did an additional live broadcast from Carlow.
Running alongside the radio competition, Virgin Media offered Ireland AM viewers the chance to win a €250 voucher every day for a week with one lucky winner scooping a grand prize of a €1,000 voucher.
Celebrity chef, Sharon Hearne-Smith, was also on hand to provide Ireland AM viewers with a delicious and convenient Baked Berry Breakfast Crumble recipe that the whole family could enjoy.
The campaign received targeted top tier engagement across social media following the media drop, and editorial coverage across regional and national media both online and in print.